“There is more treasure in books than in all the pirates’ loot on Treasure Island…and
best of all, you can enjoy these riches every day of your life” – WALT DISNEY
I could not continually suggest that you go beyond this book without giving you a list of what I believe to be the best resources for additional knowledge of the 29 ingredients.
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Change
Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life, By
Spencer Johnson. G.P. Putnam 1998
Knowledge
Competitive Knowledge: Pinpoint Sales Skill Development Training By Timothy F. Bednarz. Majorium
Business Press 2011
Passion
The Element: How Finding Your Passion Changes Everything, By Ken Robinson. Viking Penguin 2009
Confidence
Instant Confidence: 92 Tips On How To Build Confidence To Develop Self-Confidence And Self-Esteem,
By Gary Vurnum.
How to Have Confidence and Power in Dealing with People, By Leslie T. Giblin. Reward Books 1956
Attraction
The Secret, By Rhonda Byrne. Atria 2006
The Secret: The Power, By Rhonda Byrne. Atria 2010
Jack Canfield’s Key to Living the Law of Attraction: A Simple Guide to Creating the Life of Your
Dreams, by Jack Canfield and D. D. Watkins. HCI 2007
Positive Energy
The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, By Jon Gordon.
John Wiley & Sons 2007
Success Through a Positive Mental Attitude, By Napoleon Hill & W. Clement Stone. Prentice Hall 1977
Gratitude
Attitudes of
Gratitude: How to Give and Receive Joy Every Day of Your Life, By M.J. Ryan. Red Wheel 2009
Thanks!: How the New Science of Gratitude Can Make You Happier, by Robert A. Emmons. Houghton
Mifflin 2007
Motivation
Drive: The Surprising Truth About What Motivates Us, By Daniel H. Pink. Penguin 1995
Influence
Influencer: The Power to Change Anything, By Kerry Patterson,
Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler. McGraw-Hill 2008
How To Win Friends and Influence People, By Dale Carnegie
Adaptability
Thinking on Your Feet:
How to Communicate Under Pressure, By Marian K. Woodall. PBC 1996
Body Language
The Definitive Book of
Body Language, By: Allan Pease and Barbara Pease. Bantam Dell Pub Group 2004
What Every BODY is Saying: An Ex-FBI Agent’s Guide to Speed-Reading People, By Joe Navarro.
Harper Collins 2008
Leadership
The Sales Leaders Playbook, By Nathan Jamail. Scooter 2008
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You, By John C.
Maxwell. Thomas Nelson 1998
Wooden on Leadership: How to Create a Winning Organization, By John Wooden. McGraw-Hill 2005
Integrity
Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy, By Ron Willingham.
Doubleday 2003
Selling with Integrity: Reinventing Sales Through Collaboration, Respect, and Serving,
By Sharon Drew Morgen. Berrett-Kochler
Trust
Jeffrey Gitomer’s Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a
Trusted Advisor in Sales, Business and Life, By Jeffrey Gitomer.
Self-Promotion
Self Marketing Power: Branding Yourself As a Business of One, By Jeff Beals. Keynote 2008
Assertiveness
Assertiveness Skills for Success – Keys to Open, Honest and Direct Communication, By Dr. Nick
Lazaris
Customer Intelligence
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age, By
Gert H. N. Laursen. Wiley 2011
Marketing
Marketing 3.0: From Products to Customers to the Human Spirit, By Philip Kotler. Wiley 2010
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business,
By Jay Conrad Levinson. Houghton Mifflin 2007
Prospecting
Power Prospecting: Cold Calling Strategies For Modern Day Sales People. By Patrick Henry
Hansen. Brave 2007
Prospecting Your Way to Sales Success, By Bill Good. Scribner 2007
Networking
Networking Like a Pro: Turning Contacts into Connections, By Ivan Misner. 2009
Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need, By Harvey
Mackay. Doubleday 1997
Time
Time Warrior: How to defeat procrastination, people-pleasing, self-doubt, over-commitment, broken
promises and chaos, By Steve Chandler. Maurice Bassett 2011
Listening
Listening Made Easy, By Robert L. Montgomery, Amacom 1981
Are You Listening? By Ralph G. Nichols and Leonard A. Stevens, McGraw-Hill 1957
Communication
Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell
Your Point of View to Others, By Jeffrey Gitomer
Attention
Can I Have Your Attention?: How to Think Fast, Find Your Focus, and Sharpen Your Concentration,
By Joe Cardillo. Career Press 2009
Negotiation
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator, By Roger Dawson.
Career Press 2001
Closing
Secrets of Closing the Sale, By Zig Ziglar. Baker 1984
The Psychology Of Selling: The Art of Closing Sales, By Brian Tracy.
Discipline
Execution: The Discipline of Getting Things Done, By Larry Bossidy & Ram Charin. Crown 2002
Sales Success
Success Principles, By Jack Canfield. Harper Collins 2005
Value-Added Selling, By Tom Reilly. McGraw-Hill 2010
The Science of getting Rich, By Wallace Wattles
The 7 Habits of Highly Effective People, by Stephen R. Covey. Free Press 2004
The Sales Bible: The Ultimate Sales Resource, By Jeffrey Gitomer. John Wiley & Sons 2003
Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional. By Zig Ziglar
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by
Top Salespeople Everywhere, By Brian Tracy
How to Master the Art of Selling, By Tom Hopkins. Warner 1982
The Closers, By Ben Gay. Hampton House 2004
Michael Simpson main web site: http://www.michaelssimpson.com
